# Plumbing & HVAC SEO — Brand Guide

> Official brand guide for Plumbing & HVAC SEO, a digital marketing agency serving plumbing, HVAC, and electrical contractors. Covers visual identity, voice and tone, ideal client profile, messaging, offers, proof, terminology, founders, and usage rules.

The page at https://brand.plumberseo.net/ is a JavaScript application. Use the files below for the full text.

## Full content
- [Brand guide, HTML with no JavaScript required](https://brand.plumberseo.net/guide.html)
- [Brand guide, plain text](https://brand.plumberseo.net/brand-guide.txt)

## Sections
Overview, 01 Logo, 02 Color Palette, 03 Typography, 04 Voice & Tone, 05 Ideal Client Profile, 06 Core Messaging, 07 StoryBrand Framework, 08 Calls to Action, 09 Primary Lead Magnet (the book plus the Growth Training Library), 10 Proof & Results, 11 Services & Offer Architecture, 12 Naming & Terminology, 13 Founders, 14 Brand Don'ts.

## Related
- [Company website](https://plumberseo.net)
- [Free book and Growth Training Library](https://access.plumberseo.net)
- [Read the book online](https://book.plumberseo.net/read)