Plumbing & HVAC SEO — Official Brand Guide
This is the plain-HTML version of the Plumbing & HVAC SEO brand guide, published for search engines, AI assistants, and any tool that cannot run JavaScript. The designed version is at brand.plumberseo.net. The content is identical.
Overview
OFFICIAL BRAND GUIDE
Plumbing & HVAC SEO
A reference for our team, partners, and collaborators — covering every element of our visual identity, brand voice, and client messaging.
Version 1.0
February 2026
brand.plumberseo.net
01 — Logo
01
Logo
Our logo is the most recognizable element of our brand. It must be used consistently and without modification across all materials. Four approved versions are available to ensure legibility across every background context.
Black Version
Use on white or very light backgrounds
Download PNG
White Version
Use on dark or black backgrounds
Download PNG
Light Version
Use on mid-tone or gray backgrounds
Download PNG
Dark Version
Use on white or light backgrounds — gray-toned treatment
Download PNG
DO
Use only the approved logo files provided in this guide
Maintain a minimum clear space equal to the height of the 'SEO' badge on all sides
Use the correct logo version for the background it sits on
Scale the logo proportionally at all times
DON'T
Do not stretch, skew, or distort the logo
Do not recolor or apply effects to the logo
Do not place the logo on busy backgrounds without sufficient contrast
Do not recreate or substitute the logo with any other graphic
Images in this section
Logo — Black Version — https://brand.plumberseo.net/media/5544e0468d.png
Logo — White Version — https://brand.plumberseo.net/media/92125412d2.png
Logo — Light Version — https://brand.plumberseo.net/media/b999068ea6.png
Logo — Dark Version — https://brand.plumberseo.net/media/9c8c93fc37.png
Links in this section
Download PNG
Download PNG
Download PNG
Download PNG
Brand Asset Downloads
Getho SemiSans (brand font), full commercial family (OTF, TTF, variable and italic weights) plus the deFharo commercial license: Getho-SemiSans-Family-Commercial.zip. Web weights (300, 400, 500, 700, 800) are self-hosted on this site as WOFF2. Approved brand background image, 3000 × 2155 JPG: pseo-brand-background-3000px.jpg.
Imagery & Backgrounds
The brand background is a texture, not a picture. It has almost no focal point and vignettes toward the edges, which makes it excellent behind large white type and unusable behind small text. It is used on this site behind the dark hero band at 16% opacity.
Do: Use it full-bleed behind dark section bands (heroes, stat bars, CTA blocks) at 15-25% opacity over Rich Black; Use it on slide backgrounds for webinar, sales, and workshop title slides; Use it on social and video covers: YouTube thumbnails, LinkedIn banners, webinar promos; Use it on report and PDF covers, cover page only; Keep headline type white or Accent Green, 24px or larger.
Do not: Do not place body copy, tables, or forms on top of it; Do not use it on light-background layouts; Do not repeat it as a page-wide background; it is an accent surface and its power comes from being rare; Do not use it at full opacity behind any text; Do not crop it so tightly that the doodles become unreadable noise.
02 — Color Palette
02
Color Palette
Our color palette is deliberately restrained. The accent green signals energy and results without being loud. Black and gray provide structure, authority, and professionalism.
Accent Green
#B6D872
CTAs, highlights, icons
Rich Black
#1A1A1A
Headlines, dark backgrounds
Charcoal
#3D3D3D
Body text, secondary elements
Mid Gray
#6B6B6B
Captions, supporting text
Off-White
#F2F2F2
Page backgrounds, card fills
White
#FFFFFF
Card backgrounds
ELEMENT COLOR NOTES
Primary CTA Buttons
Accent Green
Black text on green button
Page Headlines (H1)
Rich Black
On light backgrounds
Section Headings (H2/H3)
Rich Black or Charcoal
Depends on background
Body Text
Charcoal
Easier on the eye than pure black
Supporting / Caption Text
Mid Gray
Labels, metadata, footnotes
Dark Section Backgrounds
Rich Black
White or light text on top
Accent / Highlight Bars
Accent Green
Thin rule lines, stat callouts
03 — Typography
03
Typography
Typography establishes hierarchy, readability, and tone. Our primary brand font is Getho — a bold, geometric sans-serif that communicates authority and clarity. For digital environments where Getho is unavailable, Inter serves as the system fallback.
ℹ
Getho is licensed and installed on this site (weights 300-800, self-hosted as WOFF2). Inter remains the fallback for body copy and any environment where Getho is unavailable.
DISPLAY / H1
Digital Dominance Starts Here
Getho Bold — 56–72px — Tracking: –0.02em — Line height: 1.1
HEADING / H2
Proven Growth for Plumbing & HVAC
Getho SemiBold — 36–48px — Tracking: –0.01em — Line height: 1.2
SUBHEADING / H3
The Accelerated Growth Model
Getho Medium — 24–30px — Tracking: 0 — Line height: 1.3
BODY COPY
We help ambitious plumbing and HVAC business owners build digital dominance in their service areas — so they never have to wonder where their next job is coming from. Unlike generic agencies, we are specialists with a proven system built for home service professionals.
Inter Regular — 16–18px — Tracking: 0 — Line height: 1.6
CAPTION / LABEL
SEO | PPC | WEB DESIGN | SOCIAL — SERVING PLUMBING, HVAC & ELECTRICAL CONTRACTORS
Inter Medium — 12–14px — Tracking: +0.04em — Uppercase optional
DO
Use Getho for all headlines, display text, and prominent UI labels
Use Inter for body copy, captions, and interface text
Maintain clear typographic hierarchy with distinct size steps between levels
Use bold weight to emphasize key phrases — not entire paragraphs
DON'T
Do not use decorative or script fonts in brand materials
Do not use more than two type sizes within a single body paragraph
Do not set body copy in all caps
Do not use light or thin weights for headlines — they undercut authority
04 — Voice & Tone
04
Voice & Tone
Our brand voice is the consistent personality expressed across every piece of communication. Our tone may shift slightly depending on context, but the underlying character remains constant.
Professional
We speak like experienced strategists, not salespeople. Our language is precise, grounded, and free of filler. We respect our clients' intelligence.
Strategic
We think in systems and outcomes. Every claim is tied to a result. We talk about ROI, lead flow, and market dominance — not 'brand awareness' for its own sake.
Confident
We know what we do and we say so plainly. We do not hedge, over-qualify, or use passive language. Confidence is earned through specificity and proof.
Performance-Driven
Everything we say connects back to measurable outcomes. We lead with data, back claims with statistics, and frame success in terms clients care about: leads, jobs booked, revenue growth.
Voice in Practice — What We Say vs. What We Avoid
"We'll supercharge your business with cutting-edge digital solutions!"
"We build a consistent lead pipeline so your phone rings every day."
"Our team of rockstar marketers will crush your competition!"
"We specialize exclusively in plumbing, HVAC, and electrical — we know your industry."
"Get ready to dominate with our game-changing strategies!"
"Our Accelerated Growth Model drives leads, maximizes conversions, and optimizes your ROI."
"We're passionate about helping you succeed!"
"We commit to measurable growth. If we're not delivering, we adjust — no excuses."
"Reach out today and let's chat about your goals!"
"Schedule a strategy session. We'll review your market and show you what's possible."
Words That Define Our Voice
Authoritative
Transparent
Accountable
Specific
Direct
Proven
Strategic
Data-Driven
Credible
Focused
05 — Ideal Client Profile
05
Ideal Client Profile
Every brand decision — from the words we choose to the visuals we use — should be made with our ideal client in mind. Understanding who we serve ensures our messaging resonates with the right audience and repels the wrong fit.
🔧
The Ambitious HVAC & Plumbing Business Owner
A second or third-generation owner of a plumbing, HVAC, or electrical company with a residential service focus. They are running a business generating between $1M–$5M in annual revenue, serving a market of 100,000–250,000 people. They are growth-minded, operationally experienced, and ready to scale — but frustrated by inconsistent leads and a lack of digital clarity.
$1M–$5M
Annual revenue of our ideal client
100K–250K
Population of their service market
2nd–3rd
Generation ownership of the business
82%
of home service businesses struggle with consistent lead flow
Before Working With Us
—
Inconsistent lead flow — feast or famine cycles
—
Wasted marketing spend with no clear attribution
—
Invisible online while competitors dominate Google
—
Burned by generic agencies that didn't understand their industry
—
Relying on referrals that are not scalable
After Working With Us
—
Predictable, consistent lead flow month after month
—
Clear ROI visibility across every marketing channel
—
First-page Google rankings in their service area
—
A trusted strategic partner who knows their world
—
Freedom to focus on service, hiring, and growth
Primary Goals
—
Dominate search rankings and become the 'go-to' in their market
—
Partner with a specialist who knows their business inside-out
—
Get transparent reporting, clear ROI, and decision confidence
—
Establish scalable lead flow to support hiring and expansion
—
Find a strategic partner, not a hands-off service vendor
What They've Tried
—
Generic digital marketing agencies — no industry knowledge
—
DIY websites and Google Ads — no strategy or attribution
—
Multiple specialized vendors — no cohesion or accountability
—
Short-term marketing pushes — temporary results, no foundation
—
Lead generation platforms — low-quality, non-exclusive leads
Core Objections We Must Address
"I've been burned by marketing agencies before."
"Digital marketing is too complicated and expensive."
"SEO takes too long."
"We're too busy for marketing."
"We don't know if we can trust another marketing partner."
06 — Core Messaging
06
Core Messaging
Our messaging framework ensures that every piece of content communicates our value proposition consistently and compellingly. These are the approved messages that represent who we are and what we deliver.
BRAND POSITIONING STATEMENT
We are the proven digital marketing specialists for plumbing, HVAC, and electrical companies. We help ambitious residential service contractors build digital dominance in their market — driving consistent leads, maximizing conversions, and delivering transparent ROI. We are not a generic agency. We are a growth partner who understands your world.
MISSION STATEMENT
To help 1,000 plumbing, HVAC, and electrical companies triple their revenue by getting their internet marketing right — once and for all.
THE SALES GROWTH COMMITMENT
We commit to helping you achieve measurable growth in leads, visibility, and revenue. If we're not delivering, we'll adjust, refine, and realign until we do — no excuses.
Approved Taglines
PRIMARY
Digital Dominance for Home Service Pros
SECONDARY
Proven Marketing. Predictable Leads. Real ROI.
SECONDARY
Get Your Internet Marketing Right — Once and For All.
SECONDARY
The Growth Partner Built for Plumbing & HVAC.
Three Uniques
01
Dominate Their Market
We deliver high-quality, exclusive leads that help our clients own their local market — not share it with competitors.
02
Full Transparency & ROI
Clients always know where their money is going. Our reporting dashboards provide clear attribution, cost-per-lead, and ROI — in plain English.
03
Convert Leads into Booked Jobs
Through our Conversion Amp system, we don't just generate leads — we help turn them into booked jobs through automation, reputation management, and conversion-optimized websites.
The Accelerated Growth Model
STEP 01
Drive Leads
SEO, Google Ads, Local Service Ads, retargeting, and database reactivation — we put your business in front of homeowners who are ready to book.
STEP 02
Maximize Conversions
Conversion-optimized websites, reputation management, and speed-to-lead automation that turns visitors and callers into booked jobs.
STEP 03
Optimize Results
Real-time ROI dashboards, transparent KPI reporting, and strategic monthly reviews that scale what's working and cut what isn't.
07 — StoryBrand Framework
07
StoryBrand Framework
Our messaging follows the StoryBrand framework, which positions the client as the hero and Plumbing & HVAC SEO as the experienced guide. This framework ensures all content is client-centric, empathetic, and focused on transformation.
1
The Hero
A 2nd or 3rd generation plumbing, HVAC, or electrical business owner earning $1M–$5M annually. They want a predictable, scalable lead flow that supports growth and hiring — and they want to finally make sense of their digital marketing.
2
The Problem
External: Lack of local visibility, unqualified leads, fragmented marketing. Internal: Frustration from being burned before, overwhelm with digital complexity, doubt about whether anything will work. Philosophical: Great home service companies shouldn't lose to louder competitors just because they don't understand digital.
3
The Guide
Plumbing & HVAC SEO. We specialize exclusively in residential home service contractors. We've walked this path with hundreds of businesses. We understand your world — and we have a proven system to transform it.
4
The Plan
The Accelerated Growth Model: Drive Leads → Maximize Conversions → Optimize Results. A clear, step-by-step process that removes confusion and creates a predictable path to growth.
5
The Call to Action
Primary: Schedule a Strategy Session. Secondary: Read our book, explore case studies, watch our YouTube channel.
6
Success Vision
Consistent high-quality leads every month. Clear ROI from every channel. Peace of mind knowing marketing is handled by specialists. Freedom to focus on service, staff, and growth. Top of Google. Top of mind. Top in their market.
7
Failure Stakes
Losing jobs to competitors who dominate Google. Bleeding cash on agencies with no ROI. Staying invisible online while others take their customers. Feeling stuck, unable to grow, missing hiring targets due to lead droughts.
08 — Calls to Action
08
Calls to Action
Every piece of content should have a clear, intentional call to action. Use the primary CTA as the main conversion driver. Transitional CTAs nurture prospects who are not yet ready to commit.
PRIMARY CTA — USE ON LANDING PAGES, EMAIL FOOTERS, AD CREATIVE, AND AT THE END OF ALL LONG-FORM CONTENT
Schedule a Strategy Session
Transitional CTAs
Read the Book
"How to Triple Your Sales by Getting Your Internet Marketing Right" — for prospects in the research phase
Explore Case Studies
Read client success stories on the website — builds trust and demonstrates proven results
Watch Our Videos
Visit the Plumbing & HVAC SEO YouTube channel — educational content that builds authority
Get a Free Audit
Request a digital visibility audit for your market — low-commitment entry point for cold audiences
PRINCIPLE APPLICATION
Be specific "Schedule a Strategy Session" — not "Contact Us" or "Learn More"
Reduce friction Tell them exactly what will happen next — "We'll review your market and show you what's possible"
Avoid hype No "Start Your Journey" or "Transform Your Business Today" — these feel generic and unearned
Match the stage Use transitional CTAs for cold audiences; primary CTA for warm or bottom-of-funnel
Links in this section
Schedule a Strategy Session
09 — Primary Lead Magnet
09
Primary Lead Magnet
Our number-one top-of-funnel asset is the book paired with the Growth Training Library. It is how cold and research-phase contractors first experience us: free, immediate, and genuinely useful before anyone is asked to book a call.
THE OFFER
How to Triple Your Sales by Getting Your Digital Marketing Right
Joshua D. Nelson's book for plumbing, HVAC, and electrical contractors — first published in 2016 and fully updated for 2026. Free access includes the full book, the audiobook, 10 recorded workshops, and our contractor marketing tools.
Open the Asset Folder
View the Library
What's Included
The Book
How to Triple Your Sales by Getting Your Digital Marketing Right — 15 chapters written for plumbing, HVAC, and electrical contractors. Free, in full, with no paywall.
The Audiobook
Every chapter narrated in Josh's voice, chapterized for the truck. Same content, zero reading time required.
The Growth Training Library
10 on-demand workshops across 5 tracks — Core Strategy, Search Everywhere, Paid Advertising, Conversion & Automation, and Tracking/ROI & Planning.
The Tools
Marketing Plan Builder, keyword research for plumbing/HVAC/electrical, a Google Business Profile action plan, and the lead-gap calculator.
Approved Visuals
Three formats lockup
Primary hero image — read, listen, or hold it. Use on landing pages and email headers.
Growth Training Library banner
1200×630 social/OG image for the library offer. Use for shares, ads, and link previews.
3D hardcover render
Square render for ad creative, social posts, and avatars.
Book stack
Use where the book needs to feel substantial — print, trade show, direct mail.
Flat cover
Flat front cover for retail-style listings and print.
Where Everything Lives
ASSET LINK
Read the book online book.plumberseo.net/read
Download the PDF book.plumberseo.net/….pdf
Growth Training Library access.plumberseo.net
Registration / offer page access.plumberseo.net/offer
Lead-gap calculator calculator.plumberseo.net
Source files & graphics Google Drive folder
DO
Lead with free — the book and the library cost nothing and require no call.
Name the actual assets: the book, the audiobook, 10 workshops, the tools.
Use it as the transitional CTA for cold and research-phase prospects.
Say "Local Service Ads" (singular Service) wherever the paid workshop is referenced.
Pull graphics from the shared folder — never re-render or re-crop the cover.
DON'T
Don't call it a "lead magnet" in client-facing copy — it's a book and a training library.
Don't gate the book behind a sales call. Access is by email, instantly.
Don't stack it with the primary CTA — one ask per piece of content.
Don't use the older low-res cover render or alter the cover artwork.
Don't over-promise. The book teaches the system; the strategy session sells the service.
Images in this section
How to Triple Your Sales — hardcover, iPad, and phone — https://brand.plumberseo.net/media/lm-book-3formats.jpg
Three formats lockup — https://brand.plumberseo.net/media/lm-book-3formats.jpg
Growth Training Library banner — https://brand.plumberseo.net/media/lm-library.jpg
3D hardcover render — https://brand.plumberseo.net/media/lm-book-3d.jpg
Book stack — https://brand.plumberseo.net/media/lm-book-stack.jpg
Flat cover — https://brand.plumberseo.net/media/lm-book-cover.jpg
Links in this section
Open the Asset Folder
View the Library
book.plumberseo.net/read
book.plumberseo.net/….pdf
access.plumberseo.net
access.plumberseo.net/offer
calculator.plumberseo.net
Google Drive folder
10 — Proof & Results
10
Proof & Results
We lead with data, so the data has to be right. These are the only company figures and client results approved for external use. Every number below is pulled from our published materials — if a claim is not on this page, do not put it in an ad, a proposal, or a post.
95%
Client retention at 12 months
Source: plumberseo.net, Aug 2026
179+
Active clients across the US, Canada, and Australia
Source: plumberseo.net, Aug 2026
7.1M+
Leads converted for clients to date
Source: plumberseo.net, Aug 2026
15+
Years serving plumbing, HVAC, and electrical contractors
Source: plumberseo.net/about, Aug 2026
35+
Team members, headquartered in Doral, FL
Source: plumberseo.net/about, Aug 2026
1,000
Contractors we're on a mission to help triple their sales
Source: Company mission
Approved Case Studies
RCL Mechanical
Marc Mason, CEO
Tripled sales and grew from 15 to 65 employees.
Our strongest growth story — lead with this one when the prospect's objection is scale or hiring.
Plumbing Nerds
John Verhoff, Owner
More than doubled revenue within two years of switching to us.
Use when the prospect is leaving another agency.
Paul The Plumber
Mike Bears, Owner
Doubled revenue and became a household name over three years.
Use for brand-dominance and long-term-partnership conversations.
Air Comfort Services
Linda Bax, Marketing Manager
Google rankings moved from page 20 to page 1.
Use when the conversation is about visibility and SEO specifically.
DO
Use only the numbers on this page. If a figure isn't here, it isn't approved.
Attribute every result to a named company and person — anonymous results read as invented.
Keep the timeframe attached to the claim (“within two years,” “over three years”).
Refresh these figures quarterly and update the source line when you do.
Point prospects to the full testimonials and case study pages for depth.
DON'T
Don't round up, extrapolate, or “about” a number into something bigger.
Don't reuse a client's results without their current permission.
Don't imply typical results — these are documented outcomes, not guarantees.
Don't use stale figures (revenue projections from prior years) in new material.
11 — Services & Offer Architecture
11
Services & Offer Architecture
What we sell, what each service is called, and the order a contractor moves through. Use these names verbatim — consistent service naming is the difference between one agency and a collection of freelancers.
What We Sell
Search Engine Optimization
Organic visibility in the maps pack and local results — the core of the program.
Paid Search
Google Ads built for booked jobs, not clicks: campaign build, management, and call tracking.
Local Service Ads
Google Guaranteed setup, management, and lead-dispute recovery. Always singular: Local Service Ads.
Web Design
Conversion-optimized contractor websites built to turn visitors into calls.
Social Media Management
Consistent, on-brand presence that reinforces authority in the local market.
Reputation Management
Review generation and response so ratings support the rankings.
Conversion Amp
Our automation and speed-to-lead system — turns the leads we generate into booked jobs.
Franchise & PE Groups
Multi-location and portfolio programs with rollup reporting.
The Offer Ladder
STEP 1
Free: The Book + Growth Training Library
Book, audiobook, 10 workshops, and tools — delivered instantly by email. No call required. $1,500+ in value at no cost.
access.plumberseo.net
STEP 2
Live Workshop
Monthly live training that goes deeper on one growth lever and invites the next step.
plumberseo.net/live-webinars
STEP 3
Strategy Session
A custom lead-flow plan: keyword list, ranking report, site and conversion review, and a domination plan.
plumberseo.net — Schedule Strategy Session
STEP 4
Client Partnership
One contractor per market. Full program across the services above, with transparent ROI reporting.
Accelerated Growth Model
One ask per piece of content. Cold audiences get Step 1. Warm audiences get Step 3. Never stack them.
12 — Naming & Terminology
12
Naming & Terminology
Say this, not that. These are the words that drift fastest across ads, proposals, and posts — and the ones clients notice when we get them wrong.
USE THIS NOT THIS WHY / NOTES
Plumbing & HVAC SEO Plumbing and HVAC SEO / PHS Full company name on first reference. Ampersand, no comma.
PlumberSEO Plumber Seo / plumberSEO Short form only in casual or space-constrained contexts.
Local Service Ads Local Services Ads / LSAs Ads Singular “Service.” LSA is fine after first full mention.
Google Business Profile Google My Business / GMB Google renamed it. GBP is acceptable after first mention.
HVAC Hvac / H.V.A.C. All caps in writing; pronounced “H-vack” in audio and video.
Accelerated Growth Model accelerated growth model Title case — it's our named process: Drive Leads → Maximize Conversions → Optimize Results.
Conversion Amp ConversionAmp / conversion amp Two words, title case. It's a system, not a product line.
Strategy Session consultation / sales call What we invite prospects to — never “sales call.”
Contractor, business owner SMB / prospect / lead (client-facing) Talk about people the way they'd describe themselves.
13 — Founders
13
Founders
Plumbing & HVAC SEO is owned by its two co-founders. Use these headshots and titles whenever either founder appears in a bio, byline, deck, or press mention.
Josh Nelson
CO-FOUNDER & CEO
The public face of the brand and author of How to Triple Your Sales by Getting Your Digital Marketing Right. Josh leads strategy, speaks at industry events, and hosts our workshops and podcast.
Dean Iodice
CO-FOUNDER
Co-founded the company with Josh to help plumbing and HVAC contractors win top placement in search. Dean drives the operational and technical side of the business.
DO
Use these approved headshots — both are shot the same way, on white, in brand shirts.
Credit both founders when describing how the company started.
Refer to Josh as author of the book in bylines, podcast intros, and speaker bios.
Place headshots on white or off-white backgrounds so the cutout stays clean.
DON'T
Don't reference either founder's outside ventures or programs in Plumbing & HVAC SEO material.
Don't crop, recolor, or apply filters to the headshots.
Don't use candid or event photos in place of these when a formal headshot is called for.
Images in this section
Josh Nelson — https://brand.plumberseo.net/media/josh-nelson.jpg
Dean Iodice — https://brand.plumberseo.net/media/dean-iodice.jpg
14 — Brand Don'ts
14
Brand Don'ts
Maintaining brand integrity requires knowing what to avoid just as much as knowing what to do. The following are firm guidelines that protect the credibility, clarity, and authority of the Plumbing & HVAC SEO brand.
No Hype Language
Avoid words like "game-changing," "revolutionary," "crushing it," "rockstar," or "supercharge." These undermine credibility with serious business owners who have been burned by flashy promises before.
No Startup Aesthetics
Avoid neon gradients, excessive animations, trendy design patterns, or anything that looks like a tech startup. Our clients are tradespeople, not Silicon Valley founders. Design should feel established and credible.
No Vague Claims
"We get results" is not acceptable. "We helped Valley Plumbing grow 1 new truck every 9 months" is. Every performance claim must be tied to a specific metric, case study, or data point.
No Generic Positioning
Never describe Plumbing & HVAC SEO as a "full-service digital marketing agency." We are specialists. Our niche is our strength and it must always be front and center in every piece of communication.
No Unauthorized Logo Use
Do not recreate, alter, or substitute the logo. Do not use unapproved color treatments or place the logo on backgrounds that compromise legibility. Always use the approved files from this guide.
No Off-Brand Fonts
Do not use decorative, script, or novelty typefaces in any brand material. Stick to Getho for headlines and Inter for body copy. Font consistency is a key part of our professional identity.
Don't Blend In Other Brands
Plumbing & HVAC SEO is its own company. Do not reference, co-brand with, or link to Josh's separate ventures or coaching programs in any Plumbing & HVAC SEO material. In our world Josh is co-founder of Plumbing & HVAC SEO and author of the book — nothing else.
Don't Improvise Numbers
Every statistic, client result, and retention figure must come from the Proof & Results section. If it is not on that page, it does not go in an ad, a proposal, a deck, or a post.
